Wholesale Path Curriculum

Curriculum Preview – Wholesale Path

What You’ll Learn Inside the Wholesale Path

Inside the Wholesale Path, learning is clear, practical, and built specifically for handcrafted artists who are ready to understand, prepare for, and grow into wholesale. This curriculum guides you step-by-step through the wholesale process — from building strong foundations to presenting your work professionally, pricing with confidence, reaching buyers, and scaling your business with intention.

Each module combines straightforward lessons, actionable worksheets, and real-world insights you can apply immediately. This preview gives you a look at the path ahead, so you’ll know exactly what skills you’ll gain and how they’ll move your wholesale business forward.

Here’s what you’ll learn inside the Wholesale Path:

Wholesale Path Curriculum Outline

Module #1

Wholesale 101

Topics Covered:

  • How wholesale works
  • Setting your wholesale goals
  • Key wholesale terms & mindset shift

Get grounded and set your creative business up for wholesale success.

Module #2

Photography & Video

Topics Covered:

  • Great images
  • Lifestyle vs. editorial
  • Videos

Tell your story and present your product line with images that help buyers say yes.

Module #3

Marketing a Wholesale Line

Topics Covered:

  • Marketing vs. advertising
  • Captivating content
  • Branding importance

Strengthen your brand and market your product line with wholesale buyers in mind.

Module #4

Pricing, Profits & Payments

Topics Covered:

  • Wholesale vs. retail pricing
  • Calculating your costs and margins
  • Common pricing mistakes

Build a pricing structure that’s fair, profitable, and ready for wholesale growth.

Module #5

Selling Your Products

Topics Covered:

  • Buying seasons
  • Creating partnerships
  • How to sell online

Make it simple for buyers to discover, understand, and order your products.

Module #6

Business Basics

Topics Covered:

  • Setting up your company
  • All about customer service
  • How to find the help you need

Build a stronger business foundation so your wholesale growth has something steady to stand on.

Module #7

Scaling Your Business

Topics Covered:

  • Finding and hiring a rep
  • Expanding your line
  • Big box stores, catalogs, and more

Explore what growth can look like when your product line, systems, and goals are ready.

Module #8

Putting It All in Action

Topics Covered:

  • Applying the lessons to IndieMe
  • Maximizing your presence
  • Understanding that success is not out of reach

Bring the pieces together and learn how to make the most of your wholesale presence.

Bonus

Learning Tools

Each module includes:

  • Audio lessons
  • Templates & worksheets
  • Guided homework
  • Optional 1:1 mentor support

Ready to begin your wholesale journey?

Choose your Wholesale Path plan and get access to the lessons, tools, and support designed to help you move forward with confidence.

Join the Wholesale Path